Business Strategy and Operations

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Ross Boyd


Ross has broad Commercial and Operational experience developed both locally and abroad with exposure to Retail, Wholesale and Project environments. Devising and delivering turnarounds, building strong teams, bolstering failing support functions and localising supply chain activities in Africa and China.


Building business strategies for turnaround and growth, linking directly to and driving operational execution with experience in Europe, US, China, South Africa and Sub-Saharan Africa.    

Positions Held

2017 – 2018: GM Supply Chain – Sub-Saharan Africa (GE Power)


2014 – 2017: Director: Supplier Development – Sub-Saharan Africa (GE Global)


2009 – 2014: GM: Industrial Solutions – Sub-Saharan Africa (GE Energy)


2006 – 2009: Global Product GM – GE Lighting (based in Budapest, Hungary)


2004 – 2006: Consumer Sales Director – GE Lighting (based in London, UK)

Key Strengths

P&L and Operations Management

Driving global product line profitability including product development/introduction and exit, mix, pricing, negotiation, sourcing, co-ordination of market analysis and sales execution           


Defining the investment in people and the plant to build a cross functional P&L with local talent leading all functions

Turnarounds and Profitable Growth

Developing and delivering growth plans.

Building and executing a product line strategy with cross-functional buy-in.

Strategic Business, Market and Sales Planning and Execution

Product Portfolio Management including Multi-Generation Product Development (MGPD) to build a profitable offering

Establishing and developing Supplier Development and Supply Chain Structures within Sub-Saharan Africa

Working cross functionally to deliver new product introductions, promotions, packaging changes and supply chain initiatives

Organisational Design and Development

Organisation Upgrade – Increasing the professional organisation and adding capability at all levels of the team.


Developing of a dynamic sales organisation delivering revenue growth and maintaining strong contribution margin delivery.


Executive MBA- GSB, University of Cape Town


Bachelor’s Degree - University of the Witwatersrand


Advanced Certificate -Chartered Institute of Marketing


Management Development Program - University of Stellenbosch Business School