Team Brainstorm

About Us

Our Beginnings

MɅD was founded in 2015 by Karola McArthur and Stephen Dippenaar with the idea of establishing a boutique, focused consulting firm built around the competencies associated with strategy development and the core strategy execution disciplines. The business grew rapidly as superior delivery attracted more clients. As we took on larger client engagements we started to engage with independent experts to deliver increasingly complex pieces of work. We recognised that there was a powerful value proposition associated with developing a firm that could leverage true independent experts and avoid the high overheads associated with traditional firms.

Further research introduced us to the emerging consulting models that are based on the networked model of association. There are a number of very successful firms where independent consultants network to take on bigger projects while maintaining the autonomy and low costs associated with being independent. We decided the develop a similar model for sub-Saharan Africa and hence the MɅD network was born. The model and associated client value proposition took off immediately and allowed us to bring together a team of skilled and talented people to support our client base. 

A Network Consulting Firm

MɅD Associates is now a networked consulting firm that provides consulting services in South Africa and sub-Saharan Africa. We have developed a strong track record completing strategic assignments at large corporate clients in multiple industries. Our clients are generally leading listed businesses where we engage at an executive level.

Striving to supply end-to-end services to our clients, our network of associates includes about 40 expert-level consultants from many disciplines. Our consultants are specialists that come with deep experience in the disciplines of strategy development and strategy execution (particularly in programme portfolio development, operating model design and digital transformation). We target consultants with deep consulting experience, achieved at leading Tier 1 consultancies, but who also have experience in leading within organisations.

Our engagement teams always have consulting leads that are specifically experienced in the client need that we are supporting. We place a premium value on having experienced people engaging with our clients, who can provide not just good consulting process but bring deep experience into the engagement.


Benefit to our Clients

High performance, good pricing

Our experts lead and deliver on client engagements and we keep our teams small and nimble. This means that our fees are also nowhere near the level paid for comparable expertise with traditional consulting firms.   

We remove the complexity normally associated with engaging multiple independent consultants

We present our clients with a single, BBBEE level 2 certified, vendor interface for accessing the network of independent consultants. We contract with the client and make sure that all procurement processes are managed for the consultants.

Deep Director involvement

Because we have both individual and a corporate brand to protect, we are very close to our projects and are focused on making sure quality gets delivered every time. We are also deliberate in selecting our associates to make sure that they are both experts in their field and good consultants who know how to manage a consulting engagement. 

We bring in experts

All our associates are experts in their field with both consulting experience gained at Tier 1 consulting firms and corporate experience. Our clients get to choose the expertise that works on the project. 

Hands on Experts

As much as our associates bring in competencies, they also bring in industry expertise. They have not only consulted in the environment but have also managed in it. The client benefits from this by having access to experts who understand the nuts and bolts of the industry and can pick up on issues quickly and advise accordingly. 

We worry about the skills, our clients get the solutions

It is our job to build a network of independent skills that can address our client’s needs. We are continuously in the market seeking out consulting skills so that our network remains relevant to our client needs. MɅD has the ability to provide an end-to-end solution to our clients’ problems instead a single skill. Our network model enables a high level of agility in shifting our skills base according to what our clients need.